Our Story
Bucas design, create and manufacture high-performance horse rugs and related equestrian products.
Founded in Cork, Ireland in 1981
Founded in Cork, Ireland in 1981, Bucas was born from a passion for horses and a commitment to innovation. Drawing on Ireland’s rich equestrian heritage and combining it with cutting-edge technologies from across industries and global markets, we’ve developed a wide range of advanced, high-performance products trusted by horse owners around the world.
From the very beginning, Bucas has been export-focused, with over 90% of our products reaching customers in international markets.
Pioneering Innovation in Equestrian Gear
Just one year after our founding, we introduced the first high-performance, water-resistant turnout rug. By the late 1980s, we had launched the first fully waterproof and breathable horse rugs—setting a new benchmark in the industry. Our pioneering “Stay-dry” lining technology soon followed, wicking away moisture and sweat while keeping the inner layer dry, ensuring your horse stays comfortable in all conditions.
Leading the Way in Performance and Protection
Throughout the 1990s, Bucas continued to break new ground—developing the first truly lightweight, fully waterproof and breathable turnout rug, specifically designed for use in warmer conditions. We also introduced sun-reflective fabrics and antibacterial linings, setting new standards in equine comfort and protection.
In 2000, we launched the revolutionary Buzz-Off full-body fly rug, featuring integrated anti-UV protection.
Its outstanding durability and overall performance quickly earned widespread approval from horse owners worldwide and remains a trusted favourite to this day.
Innovation with Purpose
In 2012, Bucas introduced another game-changing development: the Buzz-Off Zebra fly rug.
Inspired by nature, this design was based on research into why zebras in the wild are rarely bothered by flies. The answer lies in their stripes—flies are disoriented by the contrasting pattern and tend to stay away. Bucas was the first to apply this natural defence mechanism to horsewear, delivering effective fly protection with a bold, unique design.
In 2014, we launched the Bucas Retail Portal enabling our trade customers worldwide to place orders online at any time—regardless of time zones or office hours. That same year, we enhanced customer service further by allowing product registration for Power and Smartex rugs through the relaunched Bucas.com, offering added convenience and warranty coverage.
The year 2015 marked two more major milestones. First, we patented our innovative magnetic snap-lock fastening system, providing secure, hassle-free closure across our premium ranges. Then came the introduction of the Bucas Therapy Rug—our first therapeutic rug designed to support and enhance the horse’s natural recovery system. Using a special fabric that stimulates blood circulation, it helps promote muscular relaxation and overall wellbeing.
A New Chapter for Bucas
At the end of 2017, Bucas joined the Albert Kerbl family, an acquisition that has provided the brand with increased resources, enhanced global reach, and new opportunities for growth. This partnership supports our continued success and enables us to further expand and strengthen the Bucas product range.
Today, Bucas is recognised worldwide as a leader in technical equine rugs and with good reason.
We take pride in designing and delivering a full collection of high-performance horse rugs that ensure your horse is protected, comfortable, and ready for anything.
At Bucas, innovation isn’t a trend—it’s our tradition.